What Do Digital Marketers Do and How to Become One

Digital marketing is a broad field that encompasses many different roles, tasks, and specializations. Digital marketers use their marketing savvy and digital know-how to create marketing plans, handle digital advertising campaigns, manage social media accounts, perform search engine optimization (SEO), and more. If you’re interested in working as a digital marketer — or any role in the field of digital marketing — you may be asking yourself “What do digital marketers do?” You likely have even heard this from your friends or family members who are also trying to figure out what to do with their lives. While the answer may seem obvious for most people, it can be difficult for those who aren’t exactly sure what they want to do with their lives.

What Do Digital Marketers Do?

When someone has a good understanding of what they do, it can help guide their journey toward success. Before you can become a digital marketer, you need to understand what it is that digital marketers do. Digital marketers are responsible for executing the marketing plan for an organization. They are the ones who are responsible for bringing in the new customers. Your job would include all aspects of marketing — from branding and advertising to sales and customer service. The marketing landscape has changed drastically over the years as technology has advanced. That’s why there are so many sub-specialties and roles within digital marketing. Digital marketers have access to tools and resources that can help scale marketing campaigns across the globe in a matter of seconds. That’s why most modern marketing plans include digital campaigns that are delivered through websites, email, mobile devices, live video, social media, and more.

How to Become a Digital Marketer?

Digital marketing careers can be found in many different industries. The best way to become a digital marketer is to know what you want to do. As there are so many different sub-specialties within digital marketing, you may find yourself wanting to dabble in everything. The best thing you can do is find a role that interests you and specialize in it. You may want to focus your attention on a specific platform such as social media or online advertising. Or, you may want to find a role that works across multiple platforms including content creation and social media management, for example. If you’re not sure where to start, you can always ask yourself: what types of jobs have the highest salary potential? Which roles have a demand for employees at the moment? What roles historically have high turnover due to employees leaving for other positions? These are all questions that can help guide you.

The Many Roles of a Digital Marketer

Now that you have a general idea of what digital marketers do, let’s take a look at the many different roles that exist within the field. In many ways, these sub-specialties go hand-in-hand with one another — and they are required to run a successful digital marketing campaign. - SEO Manager - An SEO (search engine optimization) manager is responsible for the content that appears on your website, including products, services, blogs, and information about your business. The goal of the SEO team is to get your website to the very top of search engine results pages. - Social Media Manager - The social media manager oversees all of the social media accounts for the company, including Twitter, Facebook, Instagram, and more. The goal of the social media manager is to use the platforms to create brand awareness and engage with customers. - Digital Advertising Specialist - The digital advertising specialist works with a team to create advertising campaigns that appear on various websites. The ads are designed to bring in new customers for your organization. - Video Content Producer - The video content producer works with brands to create video content for marketing campaigns. The content could be used on social media or on YouTube. - Bottom line - As you can see, the digital marketing field is very broad and can encompass many different sub-specialties. There are many paths within the field and many different ways to get there. The best way to get started is to find a role that interests you and focus your attention on that.

SEO Manager

The SEO (search engine optimization) manager is responsible for managing the content that appears on your website. SEO is one of the most important aspects of digital marketing as it can help increase traffic to your website and convert visitors into paying customers. The SEO manager is responsible for ranking higher on search engines such as Google, Bing, and Yahoo. This is done by creating high-quality content that is optimized for search engine algorithms. The SEO manager will create and manage the content on your website including product descriptions, blog posts, and other information. This person will also optimize your content for search engines by adding keywords and other on-page elements that search engines like Google use to determine where a website ranks. The SEO manager is responsible for monitoring the website traffic and results to make any necessary changes to increase the number of visitors and conversions.

Social Media Manager

The social media manager is responsible for the social media accounts of your company. This includes managing the content, creating posts, and engaging with followers. The goal of this role is to create brand awareness and drive traffic to your website. You can use social media platforms to promote your products, services, and website. There are many social media channels to choose from, each with their own audience and purpose. Some of the most popular platforms are Facebook, Instagram, Twitter, and LinkedIn, but there are others that may be more specific to your market. The social media manager is responsible for setting up the appropriate channels and managing the content across all the different platforms.

Digital Advertising Specialist

The digital advertising specialist is responsible for creating advertising campaigns that appear on various websites. These ads are designed to bring in new customers for your organization. The specialist will work with the manager to choose the best places to place the ads based on where your target audience visits online. Digital advertising includes online ads such as those that appear on websites, on mobile apps, and on social media. These ads are often displayed in a way that appears similar to how Google search results are displayed. This type of advertising can be very effective once you know what you are doing.

Video Content Producer

The video content producer creates video content for marketing campaigns. This content could be used on social media or on YouTube. The video content may be how-to videos that show how to use a product or how to complete a task. It may be product reviews to let potential customers know what others think of the product. It may be video testimonials from satisfied customers. The video content producer creates a script for the video and then creates the video itself. The content is then uploaded to the appropriate platforms for others to view. Video has become a very effective marketing tool in recent years. Video has the ability to engage customers in a way that written content does not always achieve.

Bottom line

Having an idea of what you want to do within digital marketing is the best way to find a role that interests you. You may find that you enjoy working in one area and decide that you want to specialize in that. Or, you may find yourself wanting to dabble in everything. No matter which role you choose, you are sure to find a rewarding career that gives you the flexibility and freedom to work remotely.