Professional Product Marketing Services

If you’re interested in a career in marketing, how do you know which path to take? Do you study social media and online marketing techniques, or do you focus on brand management and product branding? While the responsibilities of marketing managers often overlap, each has slightly different duties. To find out which role is right for you, read on to understand the nuances of product marketing manager vs. brand marketer. An effective marketing plan is essential for any business that wants to grow and thrive. As a result, job opportunities in this field are growing rapidly. In fact, the Bureau of Labor Statistics expects demand for market analysts and specialists to increase by nearly 20% over the next 10 years. A prime place to begin exploring potential career paths is by learning about the different types of marketers out there. Both roles have their own unique responsibilities and benefits. Here’s an overview of what makes a product marketer vs. a brand marketer so different from one another…

What is a Product Marketing Manager?

Product marketing managers oversee the branding and marketing of a company’s products. This includes everything from researching target audiences to creating marketing campaigns that convince potential customers to try the product. A product marketing manager may work with the product development team to help create the right product for the right audience. They may also help to develop pricing strategies, such as setting retail prices for items at a profit vs. wholesale prices for items that will be resold. Product marketing managers also work with marketing strategists to create and execute marketing plans that get products in front of potential customers. This includes writing marketing copy, scheduling online and print ads, and developing social media campaigns to promote products and increase brand awareness.

What is a brand marketer?

Brand marketers oversee the creation of a company’s brand identity. They look for ways to expand the brand’s reach and appeal to a wider range of customers. This may include everything from designing new logos and brand images to managing customer service initiatives. A brand marketer may also work with product development teams to help create the right products for the right audiences. They may also work with product marketers to help create branding and marketing strategies that inform customers about product features and benefits. This may include creating marketing campaigns and ad copy, creating websites and social media pages, and helping to create sales strategies and plans that grow the business.

Key differences between product marketing and brand marketing

Product marketing managers focus on creating and promoting products. Brand marketers focus on promoting the brand, creating marketing campaigns that appeal to customers and expanding the brand’s reach. Both product marketing managers and brand marketers work together to create successful marketing campaigns. The biggest difference between the two roles is the focus. Product marketers manage product campaigns, including pricing, packaging, and website content. This includes everything from writing descriptions of the product and its features to creating sales copy about why customers should buy the product. Brand marketers manage brand campaigns, including customer outreach efforts and creating customer personas. This includes everything from reaching out to new and existing customers to create a sense of brand loyalty to researching the appropriate customer base for each product and service.

The Bottom Line

If you’re interested in a career in marketing, you may be wondering which path to take. Do you study social media and online marketing techniques, or do you focus on brand management and product branding? While the responsibilities of marketing managers often overlap, each has slightly different duties. A product marketing manager manages the branding and marketing of a company’s products. This includes everything from researching target audiences to creating marketing campaigns that convince potential customers to try the product. A brand marketer oversees the creation of a company’s brand identity. They look for ways to expand the brand’s reach and appeal to a wider range of customers.