Companies Buying Fake Reviews & Why You Cannot Trust Medi

Companies are creating new brands and wish to look good for their potential customers. Therefore, they can do one of two things at time of publication to bolster or increase the perceived trust behind the new brand created by any company and is used by most. The first tactic is launching a BS product with minimal real customer reviews & offering steep discounts on these products, making it appear that people want this junk in short supply discounting useless goods no one wants at 5x mark down off retail price never to be seen again...or perhaps a few new items will hang around in store but disappear like a unicorn if you don't grab it now! Brands often create fake reviews through websites such as Brands are creating new brands and to look good for their potential customers.

Therefore, they can do one of two things at time of publication to bolster or increase the perceived trust behind the new brand created by any company and is used by most. The first tactic is launching a crap product with minimal real to no customer reviews & offering steep discounts on these products, making it appear that people want this junk in short supply discounting useless goods no one wants at 5x mark down off retail price never to be seen again...or perhaps a few new items will hang around in store but disappear like a unicorn if you don't grab it now! Brands often create fake reviews through websites such as http://www.amazonreviewsbrigade.com/

The second option Brands use to launch Brands is to use other Brands as a model launching new Brands off of Brands who have already been successful. In this method the Company brands at hand will never admit they are following and mimicking Brands that have come before, for obvious reasons, but it is done nonetheless. This is how Amazon can offer up books where their entire description matches or plagiarizes those from lesser known & not yet discovered authors such as “Michael” and then stating in fine print “with x amount of positive reviews” But there are no photos online for Michael's face nor a bio showing one exists or can be found anywhere online. How could someone with an unknown identity get published? It's possible if you write about something people want to read about because it's trendy, or you are famous, and offers up a good story with that product so people want it. In this case Amazon would take the unproven online person Michael and have him write about something in his field of knowledge such as weight loss & put out an eBook about how to lose weight with little effort at all...and then offer up for sale for $5.99 but which is actually worth $1-$2 if anyone reads it.

Amazon does not go through their own seller accounts launching Brands because they have learned from past mistakes when Brands made poor quality products that appeared on Amazon's site only to be ripped apart by “real” Brands who had been around longer than two years before the BS IP were released into market place. By using Brands as a model they can select Brands that have been around online for years, look good because of quality products and social media following, thus avoiding the risk of creating BS Brands with no prior reputation to build on. These Brands all start off small but eventually grow & learn from their own mistakes by trial & error over time...like most real Brands do in the real world. Again Amazon does not launch this Brand via their own Seller account; instead they use brands who are already established so they know that brand's quality is good because it has been tested before and passed regulatory controls. The goal of launching Brands onto Amazon pages is to create an appearance of trust through experience as well as reviews such as: "one customer bought 100 units at once" and "I don't know how many units they bought but it's a lot." Brands will create fake reviews through websites such as http://www.amazonreviewsbrigade.com

This is formula very well proven out by Brands like GoPro, Beats & Apple to name just a few of the Brands that have had success this way. Creating Brands with Fake Reviews has become so successful Amazon even offers online courses called “How to Brand on Amazon” People are regularly bombarded by enigmatic information; Fake news, Fake reviews, Fake followers and Fake Popularity all may seem like a good idea but in the end it only hurts brand credibility.

Fake Branding on Amazon is becoming more common now as companies try to purchase legitimate looking reviews (which do not exist) so they can rank in the top ten (or higher) results during Amazon product searches. This type of marketing will continue until there is an entire team searching through all these comments trying to find out who is real vs who is fake. Truthfully speaking, NO ONE except Amazon can search through all these comments, without a great deal of scraping and data gathering. Amazon has historically done a horrible job at patrolling their marketplace, further they have recently removed just under one thousand (1,000) Chinese "Brands" from the Amazon Brand Registry Program. As they were either committing violations against Amazon's TOS and/or stealing from other brands based in other countries.